Visual communication at Solar
I believe Solar is doing important work, especially in accelerating the green transition, and there’s a real opportunity to make that impact more visible and emotionally engaging through bold, consistent design.
The following images provide a quick demonstration of how Solar’s already strong content and initiatives could evolve into a more vibrant and unified visual experience. For example, introducing full-page images in print and digital materials, choosing just a few key visual elements—such as a combination of icons and bold text—and incorporating animated elements into social media posts can capture attention, boost engagement, and communicate messages more effectively by adding motion, personality, and clarity.
Your brand isn't just what you say, it’s what people see, feel, and remember.
I see a strong opportunity to elevate Solar’s product presentation across both print and digital formats by improving usability, visual hierarchy, and consistency. With clearer structure, bolder visuals, and interactive elements, the customer journey, both online and offline, can become a more powerful tool to support sales and guide users through complex technical decisions.
Opportunity for stronger
product visual communication
Leveraging AI and 3D rendering (like the example below) is a powerful and cost-effective way to showcase solar lighting products with greater visual impact. This approach eliminates the need for expensive product photoshoots while still delivering high-quality, attention-grabbing visuals that elevate your brand.
“I’d love to support Solar in strengthening its brand presence and making its sustainability leadership even more tangible, visually and strategically.”
Let’s bring more ideas into focus — Over Coffee?
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