Global brand, local impact.

Supporting Better Energy’s market launch in Poland

Adapting Better Energy’s brand for the Polish market

Better Energy was preparing to enter the Polish market and needed to localise its global brand presence to connect with a new audience of stakeholders, partners, and prospective employees.

As the in-house designer, I took the lead in developing and producing branded communication assets in close collaboration with Business Development and Internal Communications. I ensured consistency with our global brand while tailoring materials to meet regional needs—owning the full process from concept to final execution.

Contributions

The website project for the Polish market was developed in two stages.
In the first stage, I led the visual design of Better Energy’s first dedicated landing page for Poland, aligning it with the global brand identity while optimising it for engagement with local stakeholders.
The second stage involved the relaunch of Better Energy’s global website. Given my prior experience with the Polish market, I contributed to the ideation phase, offering insights to help shape the structure and messaging. In the final phase, I was responsible for preparing visual assets, including maps, icons, and imagery.
I led the visual development of the recruitment portal page for the Polish market, designed to attract top talent by clearly communicating Better Energy’s mission, values, and career opportunities—while staying aligned with the global employer brand and supporting local talent acquisition goals.
Created professional commercial materials to support client pitches, business proposals, and stakeholder communications.
Developed event graphics including roll-ups, printed brochures, and branded merchandise for trade fairs and industry events.

Digital Communications

Website for new market

The website was adapted for the Polish market to align with Better Energy’s global identity while addressing local stakeholder needs.

Decks and Presentations

Tailored digital presentations helped communicate Better Energy’s mission and value to Polish stakeholders, supporting engagement and local outreach.

Recruitment portal page

I led the visual development of Better Energy’s Polish recruitment page in collaboration with Grupa Pracuj, aligning global branding with local hiring needs to attract top talent.

Print & Event Collateral

Brochures

The printed brochures were more than a translation of digital materials—they were a strategic tool for outreach, effectively communicating Better Energy’s mission to a local audience.

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