I contributed to the ideation and implementation of the new brand identity, working from the initial brief through to the final deployment of the digital experience.

My in-depth knowledge of the brand enabled close collaboration with the Head of Communication, Visual Design Lead, developers, and other key contributors to ensure a seamless and accurate integration.

Ensuring a cohesive look and feel across all web pages and digital touchpoints, leading the final testing phase provided me with a comprehensive overview.

Worked closely with developers, redefining and testing the UI/UX to bring the vision to life.

A fresh new brand guide designed to help the communication team and other stakeholders maintain clear consistency across all platforms for the new brand identity.